Outward
A clearer experience for your customers
- Customer-journey redesign
- Consent-based marketing and CRM
- Privacy built in from the start
Data protection built for growth
Turning your data into a growth asset.
We interview your customers, map their buying moments, build the plays and protect the data. Better for your customers, efficient for your team.
EU-based, GDPR by default
We handle your data under EU data-protection rules; compliance is built in, not bolted on.
Built for SMEs
Practical and clear, without enterprise complexity or pricing.
Design + data protection in one
Customer experience and security from a single partner.
Built on real interviews
Every play traces back to what your customers actually said.
The problem
You're collecting data. The value isn't showing up.
Interview notes in a spreadsheet, contacts in a CRM, emails in another tool, signals found by hand. Nothing is linked.
Today
Four tools, no connection between them.
With DataYard
One place, where every step leads to the next and privacy is built in.
The solution
One partner for both sides of your data
We start with interviews and hand you tools you can use, not reports you file away.
Inward
Your data, safe and in order
- A map of where personal data moves
- A ready data-protection foundation
- Ongoing upkeep as you grow
Our signature method
The Growth Asset
What your customers told us, turned into a weekly routine.
The Growth Asset is the tool we build with you and hand over. It starts with interviews, not assumptions.
Sample view with fictional content.
Research
It starts with your customers' own words
Signals tell you what happened. Interviews tell you why people buy and what they feel at that moment. We code what we hear by theme and emotion and build every play on that evidence. AI helps us transcribe and sort. People run the interviews and decide what matters.
Play cards
Every buying moment gets a ready play
One card per buying moment. Each shows the customer evidence behind it. A card with no evidence is marked as an assumption, so you always know what is proven and what is still a guess.
Signal radar
Your team notices. The tool finds the play.
Log what you noticed this week and link it to a card. The matching play, its evidence and a first draft are one click away.
Channels
The right message for each segment
The same news means different things to different people. See which message goes to which part of your list.
Weekly rhythm
One hour a week keeps it alive
A fixed agenda, a task board and metrics from first contact to result. A living tool you open every week, not a slide deck.
What you can get
From first interview to steady growth
018–10 weeksBuyer Journey & Growth Asset
A tool your team uses every week.
- 023–5 weeks
Data-Protection Foundation
A compliance base, ready to use.
- 034–6 weeks
Consent-first Automation & CRM
A growth engine, compliant by design.
- 04Monthly
Ongoing Partnership
Upkeep and improvement, month by month.
Each step stands on its own. Fixed price, scoped after a short call.
Book an intro callHow this differs
Not a data subscription. Not an outbound agency.
| Feature | A company-data subscription | An outbound agency | DataYard |
|---|---|---|---|
| Buying signals to watch | |||
| Your own team stays in charge | |||
| Ready-to-run plays and messages | |||
| Built on interviews with your customers | |||
| A weekly routine for your team | |||
| Data protection for your own customer data |
The result
Privacy becomes trust.
Trust becomes growth.
Data protection isn’t a cost to endure. It’s an asset that works for you.
Team
The people behind your data
Three people for the three sides of your data: one keeps it safe, one designs the service around it, one turns it into growth.
36+years of combined experience
ErkiLilianKatrinData protectionAutomation and CRMGrowth strategyService designPartnershipsErki Murel
CEO · co-founder
- 20+ years in telecom
- Certified data-protection specialist
- MSc Business IT
- ITIL 4
Lilian Promet
COO · co-founder
- 16+ years in growth strategy
- MSc Service Design
- Business development
Katrin Primak
Service Design Lead
- Strategic partnerships
- Product management
- MSc Service Design
Good to know
Questions before the first call
A living Growth Asset you use weekly, a visual map of how your customers decide to buy, ready-to-use templates, and — where relevant — a configured, consent-first CRM and a data-protection foundation. Tools, not reports.
A first engagement takes 8 to 10 weeks: about three weeks to understand, three to design and four to put it to work. A Data-Protection Foundation takes 3–5 weeks. We scope it precisely on a short call. Your part: access to your team and 3–5 customers for interviews, one workshop, then 1 hour a week.
Every engagement is fixed-price and scoped up front, so you pay for outcomes, not hours. We'll give you a clear number after a 30-minute call. If a project needs third-party platforms, such as API keys or tool subscriptions, those are agreed with you in advance before anything is set up.
No. We handle the technical and legal side and hand you something simple to run. Your team's job is to share access and take part in one workshop.
We handle your data under EU data-protection rules and sign a data-processing agreement with every provider we use. Ask us for the current list of providers.
No. We build the tool and coach your team. Your people send, in your name, from your systems.
Yes, to help transcribe, sort and draft. People run the interviews and make the decisions. Only anonymised quotes enter the tool.
Start with a short conversation
Ready to turn your data into a growth asset?
Let's spend 30 minutes on your data and where your growth opportunity is hiding.
Book an intro call